CHICAGO – Leading business media, insights and networking event provider EnsembleIQ is scaling up its award-winning EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.
EIQ BrandLab recently was named Digital Team of the Year by Folio’s Eddie and Ozzie Awards for its mastery of digital media, creativity, resourcefulness, and success in achieving customer goals. Building upon this foundation of excellence, EnsembleIQ has invested in talent and resources to position EIQ BrandLab into a breakthrough full-service strategic marketing and creative agency for the global B2B market, with deep specialization in retail, consumer brands, technology and hospitality sectors.
“Brands competing in B2B spaces are routinely underserved by consumer agencies that don’t have our innate focus on their markets,” said Jennifer Litterick, Chief Executive Officer, EnsembleIQ. “With EIQ BrandLab, we can provide our customers with award-caliber creative ad engagement, built on an underlying DNA of deep business intelligence in sectors where EnsembleIQ is the B2B leader.”