2017 Most-Recommended OTC Brands
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Nine times in 10, when a pharmacist recommends an OTC product, the customer purchases it. Find out which brands pharmacists recommend by clicking on a category above.


The Pharmacy Practice+ 2016/17 Survey on OTC Counselling & Recommendations was fielded July – September 2016 via an online survey. A total of 1,833 pharmacists completed the survey for a margin of error of +/- 2.2%, 18 times out of 20.

Pharmacists were asked in an open-ended question to name the OTC brand they most often recommended in each category. Pharmacists were not prompted with any brand names.

What does this logo mean?

Only the OTC products voted #1 by pharmacists responding to the 2016/17 Pharmacy Practice+ Survey on OTC Counselling & Recommendations can use this logo or claim to be “Pharmacists’ Most-Recommended brand.”